Prescriptivism.

Prescriptivism, in Linguistic terms = how language should be used, instead of how it is actually used. The 'correct' phonology, morphology, syntax and semantics are used. Prescriptivism aims to create a 'standard language' that is 'correct' for society to use. Prescriptivists believe that language only has one correct and standard form.

David Crystal and Jean Aitchison are prescriptivist linguists.

 



Experts, like David Crystal, are aiming to stop the English Language from being "used and abused". Crystal, above, explains his views on the "zero tolerance" approach to language.